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To gain a competitive edge and know where your product fits in the marketplace, the NAC can compare your product with that of a competitor's to determine the strengths and weaknesses of each.

 

Competitive Benchmarking

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CONSUMER ELECTRONICS IS A BRUTALLY COMPETITIVE INDUSTRY

Want to see how your prototype compares to the latest commercially available products? You can gain in-depth knowledge and a competitive edge by evaluating your product against that of a competitor. The NAC will deliver two separate test reports that can be reviewed side-by-side to help buyers or engineering teams understand product-performance differences.

Examples of successful benchmarking include:

  • A carrier's accessory buyer comparing Vehicle Power Adapters to determine which is of better quality.
  • Engineering teams evaluating Bluetooth prototype headset performance against background noise.
  • Reports that outline features and highlights that will help a product stand out in the market place.
  • A marketing manager determining how a hands-free car-kit stacks up to the competition.

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